Between their fastidiously curated photos, expertly targeted adverts, and decisive adoption of Instagram Tales, fashion and beauty manufacturers have become masters of consumer engagement on the visual content platform. Whereas many brands have been jumping on board with these, including Burberry, ASOS, Chanel, Louis Vuitton, Gucci, John Lewis and more, there are a mess of others additionally trying to an organic technique primarily based on native content material and a big push around storytelling.
During London Fashion Week in February 2016 as an example, it told the tale of two models planning to break into its flagship retailer on Regent Road in London—cue a number of safety footage, references to quite a few heist films, and entertaining moments earlier than the duo finally discover the locked collection, play costume up in it, and then get caught.
There’s a Japanese brand called Facetasm that supplies glorious items minimize in dramatic silhouettes; Saul, an indie sustainably minded brand primarily based in Los Angeles (type of like a extra intimate version of Reformation); and Dutch-based label Amator that specializes in suiting with modern Scandinavian (read: chic) influences.
There is not any scarcity of inspiring content material from fashion brands and retailers on Snapchat today—from huge initiatives surrounding fashion exhibits to ongoing posts all year long teasing new product traces and behind-the-scenes insights into some of the world’s most glamorous firms.
New York designer Misha Nonoo teamed up with Refinery29 throughout fashion week in September 2016 to reveal her assortment solely on Snapchat relatively than by way of a standard show. Snapchat immediately has one hundred fifty million each day active users globally, with 60% of that base within the 18-34 12 months outdated age bracket.