Recycled Being Attention Indonesia and Sweden in Fashion

Recycling is something that must be done in many ways, including in the fashion industry in many countries. This turned out to be a concern for Indonesia and Sweden, who expressed the importance of recycling as a foothold of the fashion industry in the future. As expressed in the activities of Fashion Forward, Fashion and Creativity in Indonesia and Sweden in Jakarta Creative Hub, Tuesday (5/23/2017).

“The more global, we are also increasingly facing challenges and responsibilities, including in the development of sustainable fashion. One of them is the importance of natural and sustainable dye, “said Svida Alisjahbana, CEO of Femina Group.

This statement is also shared by Annika Rembe, Secretary General of the Swedish Institute and support the fashion industry through various research and innovations that continue to be done. Annika also argues, not only the creativity that continues to be explored, but also the attention to recycled materials for the sustainable fashion should also be considered.

“It’s important, not only in the fashion industry, but overall in Indonesia and Sweden. We have to find materials that can be recycled, and responsible to the environment, “said Annika.

This has already begun from some works that have been using natural dyes, such as Batik Chick is initiated by Novita Yunus. Even Michelle Tjokrosaputro with brand Dan Liris and Batik have run sustainability program in every process of batik production. So that batik that used to wear natural color, become trend back after eroded by artificial coloring that can not be recycled.