Among the most famous clothes manufacturers are people who rule the market and dictate the fashion in all seasons. Digiday lately checked in with numerous fashion and sweetness social media insiders at SXSW’s Decoded Fashion and Create & Cultivate occasions, confirming that Instagram remains a prime priority in their digital marketing strategies. Burberry has long been a model nailing the way to do platform-native content material, and Snapchat isn’t any exception.
Bally is one other model that took to the idea of a treasure hunt to celebrate the opening of its new Rodeo Drive store in Los Angeles. Somewhat than just accepting the truth that content material would only dwell for twenty-four hours, as is the Snapchat setup, Fendi not too long ago captured and reuploaded the property to its web site the place it lives on for fans to discover.
There’s no shortage of inspiring content from fashion manufacturers and retailers on Snapchat nowadays—from huge initiatives surrounding fashion reveals to ongoing posts all year long teasing new product strains and behind-the-scenes insights into among the world’s most glamorous companies.
Social media strategists from more established manufacturers like L’Oréal USA, Shopbop, and Murad additionally indicated that Instagram was their high social media precedence for the foreseeable future. Snapchat itself, or Snap Inc as the mum or dad company is now recognized, solely supports a paid technique—that being the choice to make use of any considered one of its three promoting propositions.
During London Fashion Week in February 2016 as an illustration, it advised the story of two models planning to break into its flagship store on Regent Road in London—cue lots of safety footage, references to numerous heist movies, and entertaining moments earlier than the duo eventually find the locked collection, play dress up in it, after which get caught.