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Importance of Advertising a Business. Advertising help the consumer to be aware of the product and services and where they can get those products. It is important for the company to advertise their new product to the client for information and speed up the penetration of new product to the market. Advertising provide effective and efficiency to informed the consumer about the market of the time-product sale. Sales based is most generated by the retailer that help to spread the market on its outlet thus encourage co -op advertising this done on the behalf of manufacture for specify product. Through advertising the clients can find variety of the product and able to range the products by comparing them and able to choose their desired items. Company producing the products for sale is required to advertise them because through advertising the producers, and the sellers can increase their sales, know their competitor and able to plan accordingly to counter their competitions. Society gains more through advertising, some advertise deals with some social issues such as child labour and family planning education which is importance to the society. Manufacturing company will make appealing advertising to their consumer to be able to compete with other company for market share of the same product.
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Companies makes advertisement to retain their customer when theirs is rumours of fall down of the same companies to makes their clients understand that they are still in the market. Through advertising the product on either the television or website the company incurred a cost of advertising but creates awareness of the product to the customer thus increasing the sales hence maximizing the profit.
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In the major company there are always team for advertisement that always make awareness to the customer whenever there is new product through creativity originality that is more appealing to the customer. Not all the companies make advertisement target everyone but they target specific consumer which is one group of people. Advertisement help in monitoring demand and supply. The Company that does advertising repetitively generates higher demand and supply in the market compare to the other company which don’t invest in the advertised of their product and services. Advertising enables to creates goodwill and builds a brands image in the market, through repeated advertisement of the same brand products and services. Many people will always show a more trustworthy attitude towards continue advert of a product and service. Product and service will always penetrate the market if the is the intense advertisement and the target consumer convey the message which will enable the product to get the breakthrough to the market.