Fashion Fair is a medium-sized, enclosed shopping mall in Fresno, California , anchored by two Macy’s stores, JCPenney , and Forever 21 Initially opened in 1970, Fashion Truthful was expanded in 1983 (accommodating Macy’s and a brand new food court) and in 2005 with the addition of an outdoor lifestyle wing. The vary has expanded because the launch over 40 years ago, and now Fashion Truthful make up is rightly seen as the go to brand for black women who wish to have enjoyable with their look and care for their pores and skin at the identical time.
Officers mentioned Fashion Fair has no plans to reduce its give attention to shops, however it additionally isn’t set to say if it’s going to try to broaden into Ulta or Sephora. To get the phrase out, Fashion Fair is taking a step beyond its traditional advertising on the pages of its mother or father firm’s Ebony and the now digital-only Jet magazines.
Sephora has a stand-alone location within the out of doors portion of the mall and another inside JCPenney. The stand-alone MAC Cosmetics at Fashion Fair is expanding to a larger location throughout the way in which. The Fashion Fair make up vary is deeply rooted in the African American expertise, which is why so many women trust and love the products.
The Village is nearly 50% vacant, while the interior mall retains near ninety five% occupancy. Rogers, who declined to reveal the worth tag for the brand revamp, also commissioned analysis on how you can position Fashion Fair finest to capture essentially the most clients.
Fashion Honest foundations are available in a number of different formulations, including the bestselling True Repair cream basis and an innovative Excellent End soufflé basis that absorbs oil and stays in place for a powder smooth look.