Helpful Tips in Designing a Real Estate Brochure
A real estate brochure is an important tool that can bring success to a real estate business. Brochures is valuable in depicting any message you want for your target audience such as a brochure advertising the features and amenities of a luxury condominium tower, a brochure detailing the services of a real estate agency, or a direct mail piece that came with the mail to showcase a house being sold in your neighborhood. The key ingredients in making an appealing and effective real estate brochure is a good concept, the right planning, good design principles, and implementation or application that can stand out from the crowd. You can start your real estate brochure planning by researching and creating a story, know its purpose or objective, and your target audience.
Your business can surpass your competitors by having a well-designed real estate brochure to showcase your listings and your real estate services. Carefully plan and make effective strategies when designing your real estate brochure by deciding on a clear message and creative contents, considering distribution, and implementing call to action. You can start by brainstorming your ideas and use a paper and a pencil to start your project by sketching the general scheme for your real estate brochure. As the famous Coco Chanel’s saying “Before you leave the house, look in the mirror and take at least one thing off”, and this goes the same with a real estate brochure. You have to select a focus of your real estate brochure, whether you want to showcase a specific property, highlight a set of properties, or advertise your company as a whole. Where are you planning to distribute your brochure? For a printed brochure, readability is very important to send your message clearly because you don’t have the capability to change brightness, zoom in, or manipulate the text.
For digital brochures, it is important to add live links for your customers to interact with you via email, and optimize digital brochures for mobile usability. For digital real estate brochure, you can communicate via images and videos using the right colors, fonts, and texts. Your real estate brochure is incomplete without call to action. It is crucial to have a call to action to let your customer sign up to your email, contact you, or visit your website. Yon check Global Citizens HQ because they use appealing text and banners in communicating their call to action to their target audience. Allow us to help you with your real estate brochure design by visiting our homepage or website.